This is especially true for those providing professional services. Take a look at your own business plan, your marketing plans, your website, your financial statements - whatever you spend so much time doing for your clients, take a moment to do it for yourself. You may think you don't have time - that there are too many other things to do. Make the time. Being your own customer not only gives you a new perspective on how your customers are viewing your processes and deliverables, it also makes your company better and stronger.
Make sure you are benefiting from your own wisdom!
Debbie Millin is President of UpperLevel Solutions - a Boston-based firm offering part-time and interim Chief Operating Officer services, operational assessments and executive project leadership.